It’s not all about the digital! Print can still play a powerful role in your marketing strategy and can work successfully alongside all your digital methods.
In this article, we’re going to take a look at how you can use both digital and print marketing materials to spread the word about your business, enhancing their power in a winning combination.
The power of print to digital marketing
You might have heard about print to digital marketing, but what exactly is it? In short, it’s the perfect way to combine both media as part of an effective and targeted strategy.
Just as the name suggests, you’re making use of both online and offline marketing, combining them for better results. Examples include:
- A postcard that includes a discount code for your customers to use in your online store
- A brochure with QR codes that enable the reader to access a specific page on your website or view product demos on their phone
- Flyers and business cards with links to your social media accounts
This process works the other way around too. One of the best examples of this is a customer requesting your product catalogue by filling in a contact form on your website. This means that you capture both their email and home address, which you can use later for targeted print or digital marketing.
Print for events
Print has a special role to play when it comes to events. While it’s essential to make the most of social media marketing to advertise your event, you simply won’t be able to run it successfully without print marketing tools.
You’ll need:
- Banners and signs to set the scene for your event and direct delegates around the venue
- Business cards to hand out to clients you meet while networking
- Posters and flyers to help advertise workshops and for delegates to keep
- Printed promotional items such as postcards and bookmarks for delegates to take away
Your print marketing strategy essentials
You can see that while the world has embraced digital marketing, your business won’t thrive without a solid print marketing strategy to complement it.
Your strategy will go through a number of steps that you’ll already be familiar with: identifying and understanding your customers, sizing up the competition and knowing your strengths and weaknesses, for example.
As part of your planning, you will also need to come up with print marketing ideas, identifying not just what sort of print marketing tools you will use but also how they will work in combination with the digital side of things.
You’ll also need to research the practical aspects of executing your strategy. Where can you get business cards printing that offers repeat orders in a hurry? Will your chosen print company help with design too, like suggesting business poster ideas for example? What about banners for your next event? Can you find a reliable printing company that can do everything that you need?
All these elements add up to a successful print marketing strategy that understands the role of both print and digital.
Choose Baileys for all your print marketing needs
It’s definitely not one or the other when it comes to print and digital marketing. Both are necessary for an ever-changing business landscape and can work harmoniously side by side.
What can make or break your print marketing strategy is who you choose to produce all those essential materials like business cards, banners, brochures, posters and flyers.
This is where Baileys comes in. We’re an established family-run printing business, based in Melbourne and delivering high-quality print items Australia wide. Our almost two decades’ worth of experience means that we’re responsive to clients’ needs and have the expertise to fulfil them.
So why not reach out to us for a chat about how we can help you take your business marketing to the next level with quality printed products?
