Today’s world is all about the visual. Social media channels focus on pictures and we’re bombarded with images wherever we go.
This means that to make your business stand out, you need professionally designed and printed marketing items. Business cards, posters and flyers will make all the difference when it comes to attracting new clients and winning them over.
If you’re planning to print business signs or other advertising materials, take a look at our guide to creating a lasting impression.
It’s all in the planning!
The best flyers, posters and business cards go through a rigorous process of planning and design before they are printed.
Your first task in the planning process will be to research your target audience. This will help you choose the message, tone and look of your advertising materials.
So, for example, if you are a small business selling wholesome health foods, your key audience is likely people who live a “green” lifestyle. Choose vocabulary and branding that reflect their values.
Words like “caring” “planet-friendly” and “healthy” will have an impact here. Your choice of colour counts too. For this kind of product, fresh greens and earthy browns will convey your commitment to environmentally friendly values.
Create a focus
When you come to print business flyers and other materials, it’s essential to capture your audience’s interest with a focus. This could be a striking image on a poster or how you position key information on a business card.
When choosing images, ensure they are clear and high quality. They should also represent the message of your business. So if you’re opening up a clothing boutique, how about choosing a silhouette of a smartly dressed woman?
It’s all about being clear, focused and relevant.
Know your branding
Spare a thought for branding when you’re creating business cards, posters and flyers.
Branding is the glue that binds all your marketing and advertising material together, offering a consistent and impactful message and setting you apart from the competition.
These factors combine to create the desired impression of your product. (For example, Nike uses the “tick” symbol to express speed and power, and the bottled water brand Evian uses images of snow-capped mountains to suggest purity.)
It’s made up of your choice of font, colours, packaging design, logo and tagline, and will have a lasting impact on your audience.
Spell out the benefits
To win over customers with your advertising, you need to clearly state the benefits of purchasing your product. You could use words and phrases such as “buy one, get one free”, “big savings” or “quality guaranteed” to achieve this.
Also, try to pinpoint what it is about your product that sets it apart from the competition. Is it the best, the longest-lasting, the highest quality or the most personalised? Be sure to mention this in your posters, signs and flyers.
Keep it simple
If you’re in any doubt about the look of your flyers, posters and business cards, the trick is to keep it simple.
This means using clear fonts, plenty of white space around your text and images and direct language. For posters and flyers, use an eye-catching headline and bullet points, too, so that your messages are easily digestible.
Don’t forget to include a simple call-to-action so that customers know what to do next. That could be to call you, visit your website or order now, so make sure you include contact details.
Choose professional design and print services
If there’s one stand-out way of creating striking and quality business cards, posters and flyers, it’s choosing a professional design and print company to help you.
That’s exactly who we are at Baileys Print Co. We’re an established family-run design and print service who are here to print business posters, cards and flyers to make your products or services stand out from the crowd.
Reach out to our design team to know more about how we can elevate your flyers, posters and business cards above the competition.
